For numerous skateboard enthusiasts, obtaining sponsorship is an incredible objective. It represents the culmination of all the dedication and effort invested in gaining recognition and representation. Although the journey might appear challenging, and even seem unattainable to some, it is within reach.
There are various methods to secure sponsorship, either from a brand or a skate shop. You can even have multiple sponsors as long as there is no conflict of interest. For instance, being sponsored by two skate shops or two skateboard deck brands is unlikely, but securing sponsorship from a skate shop and your favorite skateboard brand is certainly possible. Naturally, having more sponsors brings additional perks, but it also comes with greater responsibility. You must consider how to allocate your time to represent each one effectively. The best way to achieve this is through social media, which coincidentally is likely how you will secure sponsorship initially.
Getting Discovered
The first step towards sponsorship is gaining visibility. With countless aspiring skateboarders out there, standing out may seem daunting, akin to finding a needle in a haystack. However, there may be certain factors that set you apart from the rest. Do you possess a distinctive style, whether in your riding or your presentation? Skating is an expression of your personality, and each personality is unique, so let it shine!
Of course, the chances of being discovered are slim if you simply visit a skate park daily hoping a scout will notice you. Therefore, you need a set of tools to promote yourself. Many of you might already be on Instagram and TikTok, which is an excellent start, but you'll be competing against thousands of others there.
The most successful professional riders we have observed have expanded their presence to other platforms, such as YouTube and Twitter, and even established their own websites or blogs. They have interwoven their activities, creating an impressive content diary that allows a much broader audience on all social platforms to follow their journey.
It also enables you to determine what works on certain social platforms and what does not, as we all know the algorithms can be different and sometimes a bit of a mystery. However, the golden rule is that if audiences are engaging with you, then you are doing something right.
Lastly, patience is crucial. Success won't come overnight, and many professional riders have reached their positions through persistence and consistency.
Growing your name
It might seem obvious, but if your aim is to get sponsored as a skateboarder, ensure your content centers around skateboarding! Yes, we all have other interests and hobbies, and it's nice to mention them occasionally, but you need to make sure that when someone views your profile, they see someone who lives and breathes skateboarding. But that's just one part of the equation.
You don't have to be the most exceptional skateboarder globally to get sponsored, but you must demonstrate progress. Entering and winning competitions or attending events and showcasing them on social media is invaluable. The more you participate, the more exposure you will receive. However, many brands like to see skaters attempting new and exciting tricks in parks or on the streets. Just venture into the natural environment of a skater and try new things. Land your first 7-step trick. Grind the longest rail. Perform a manual across a car park. Mix things up and watch those likes and shares increase. This leads to one of the most significant factors in gaining sponsorship: the number of followers you have.
Now You’re Prepared to be Sponsored
If you have checked all the boxes and amassed a significant number of engaged followers, you'll be well-positioned to receive sponsorship. However, remember that a brand has chosen you to represent them as an extension of themselves. Some responsibilities might involve attending events and competitions, exclusively using their products, or giving them a shout-out occasionally. The benefits will always be the best aspect of sponsorships, and you'll generally find a host of privileges, bonuses, and even more exposure, elevating you to new heights.
Remember to maintain your passion and post regularly. It's easy to burn out trying to come up with new ideas, but sometimes it's best to simply take your camera out and capture what you naturally do.
Even if you don't secure sponsorship, there are other advantages to self-promotion. SkateHut is constantly looking for influencers and YouTubers to review and share their thoughts on the latest products as brand ambassadors. So if you want a chance to get noticed but have always thought it wasn't possible, now is the perfect time to create that profile and distribute your content.
It’s up to you now!
So, there you have it. A concise overview of what it takes to get sponsored. Just remember the golden rules:
1. Post regularly and frequently on social media.
2. Be passionate about your activities.
3. Persistence and time will grow your audience.
4. Continue to challenge and improve your skills.
5. Let your personality and identity shine through.
6. Participate in competitions and events. Make your name known!
Good luck to everyone aspiring to become a professional skateboarder, and who knows... maybe one day you will be sponsored by SkateHut!
